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Olympic Shoes

Every four years, Puma, the maker of Jamaican sprinter Usain Bolt's gold sneakers, above, competes with its rivals Reebok, Adidas and Nike to get its product onto the feet of the stars of the games.
Michael Steele / Getty

Olympic Gold
Every four years, Puma, Reebok, Adidas and Nike compete to get their products onto the feet of top athletes like Jamaican sprinter Usain Bolt, who wears a pair of golden sneakers custom-made for him by Puma.

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