Los Angeles Portrait of a City
The Hollywood sign was built in 1923 as an advertisement for Los Angeles Times scion Harry Chandler's "Hollywoodland" real estate development. Each letter of the sign was 30 ft. (9.1 m) wide and 50 ft. (15 m) high and was studded with 4,000 lightbulbs. In the background, the San Fernando Valley remains largely rural and undeveloped.
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