The Long, Strange Trip
Jerry Garcia and the Grateful Dead forged a completely unique musical identity, playing thousands of concerts over a 30-year period. Though Garcia's death in August 1995 effectively ended the band's touring days, the Dead's music and cultural influence have continued to grow. Digital copies of the band's concerts continue to sell briskly via iTunes and fan sites, while a Hollywood biopic about Garcia is in the works, and a pair of Deadhead marketing experts have just released a book that posits the band as an ideal model for marketing in the Internet age. Oh, if that's not enough, Cherry Garcia remains Ben and Jerry's No. 1–selling flavor.

• The Rolling Stones' 1969 American Tour