When architectural firms began to compete for the Gap Inc.
office complex in San Bruno, Calif., William McDonough saw it as
a competition of ideas rather than for a contract. "Our idea,"
he says, "was that if a bird flew over the building, it would
not know that anything had changed." If that sounds like pure
eco-nut talk (I almost resist noting that McDonough is for the
birds), try the question he puts to potential clients when he
undertakes any of his architectural projects: "I ask, 'How do we
love all children, all species, all time?'"
Upon hearing him say that, one is tempted to go for a pistol,
but after a day of McDonough's instruction in much more than
architecture, one sees that his utopianism is grounded in a
unified philosophy that--in demonstrable and practical ways--is
changing the design of the world. McDonough empathizes with
birds because he's a rare one himself, a visionary--half green,
half pink--who talks like a communist, thinks like a plutocrat
and acts like an ecologist. Indeed, the three points of his
abstractly designed universe (he is given to drawing
incomprehensible diagrams on any available surface) reflect that
people who used to be impelled to make things by the old
impulses of social and economic interests now must add the
environment. "But not as an ism," he cautions, not as an
extreme. "What we're trying to do is balance ecology, equity and
economy."
The Gap campus, which William McDonough+Partners completed in
1997, is an anomaly of a building that looks more beautiful in
life than it does in photos, and seems to expand its beauty from
the inside out. The inside is essentially the outside, so when
one is there, one is also somewhere else. The "facts" of the
structure read like an essay on "What I Did for the Environment
Last Summer": the roofs are planted with native grasses and
wildflowers atop 6 in. of soil that both fools the birds and
serves as a thermal and acoustical insulator. San Bruno is a
stone's throw from San Francisco's airport, yet planes flying
low overhead create barely a buzz.
The complex's wood floors and veneer were harvested from
sustainable forests. Not a single California live oak was cut
down during construction, and a stand of the ancient trees rises
in a dark elegance just beyond a piazza. Huge atriums carry
daylight deep into the building, paints and adhesives are low
toxicity, the place is 30% more energy efficient than state law
requires, and so on.
But the special power of the structure is its palpable
connection to the people who work there. On the day that
McDonough and I visit, 600 employees go about their tasks, yet
the building feels empty. The windows bring people to the sky.
"When it's a nice day," says McDonough, "why feel as if you've
missed it?" Stand in practically any spot, and one can see the
greenery of the outside trees, the grassy lower roof or the
grasses growing in one of the two interior courtyards. Light is
everywhere. It fills the vast open hallways that seem to stretch
on forever under ceilings 15 ft. high. McDonough says, "People
have lofty thoughts in lofty places."
A walking college lecture--he is also dean of the University of
Virginia school of architecture--McDonough is a compendium of
similar maxims, phrases and rules: "Honor commerce as the engine
of change"; "respect diversity"; "build for abundance";
"eco-efficiency should be replaced by eco-effectiveness";
"design is the first signal of human intention"; "all
sustainability, like politics, is local"; "I want to do
architecture that is timeless and mindful."
All this and much more come from a 48-year-old innocent
anarchist; his language has the touch of the poet and of the
bomb thrower; he looks like actor James Woods in a bow tie. He
thinks abstractly, making it equally fascinating and difficult
to talk to him, since he turns nearly every contribution one
makes to the conversation into a refinement of his theories.