An Advertising Series

feature by Sony advertising series


Jay and Barbara Klehfoth with a prized possession, their 1927 Model T coupe.

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Text by Rob Medich

By the age of 13, Jay Klehfoth had become an outcast. Belonging to a Midwestern family in which everyone was brand-loyal to one particular car manufacturer, Jay fell in love with the competition. "I became fascinated with a Ford," Jay recalls. "The Model T. Probably because you had to crank-start it." With savings from his paper route, the determined young man went out and bought one, making sure to drive the antique Model T to a family reunion. "People would point at me and say, 'Hey, there's the Klehfoth kid who bought a Ford!' "

Jay's devotion to the automaker was just beginning. He went on to join the finance department at the Ford Motor Company (now 57, he has since retired). He continued to collect Model Ts (he's down to two, though he has had as many as four), joined the Model T Ford Club of America (MTFCA), became a club officer (as did his wife, Barbara) and currently edits its bimonthly magazine, The Vintage Ford.

Because Jay's e-mail address is listed on the group's Website, he gets close to 300 messages a day. "I have a number of people whom I refer to as my pen pals," Jay says. "They send me pictures of family members and cars and whatnot. Some of them I've ended up meeting and developed friendships. People may think the Internet's not very personal, but I don't know if it gets any more personal than that."

Technologies like the Internet and digital photography are injecting new life into 'old-fashioned' pursuits like classic-car collecting. Automobiles may still run on gas, but hobbyists now run on bits and bytes. There are countless Websites with message boards that are bringing car fans together, and cars and parts are sold at auction sites. At the MTFCA Website, for instance, there's a classified section for those who want to buy, trade and sell. "Today, with the Internet, people are looking for instant gratification," Jay says.


Richard Schatz's daughters pose with his 1960 Thunderbird as kids (left) and again, 20 years later.

Austin Craig agrees. An advertising executive and a board member of a club of Mustang devotees, Austin has experienced the satisfaction of online parts trading. "You can do so much more and can get things quicker," he says. "You can see something at an auction site or at our club's Website; you don't have to wait a month till a magazine comes out."

Jay Klehfoth asserts that the Net has helped expand the popularity of the hobby. "People who are only remotely interested in a Model T may make the assumption, 'This is a dead hobby—nobody's doing it anymore.' But then they take a look at our Website and realize that a whole lot of people are still involved. Last year our club picked up close to a thousand new members thanks to the Internet."

The swapping of digital photos online is common, and digital videos are proving to be useful tools as well. Using a digital camcorder, one MTFCA member is shooting restoration tapes—instructionals covering such topics as how to rebuild a generator or a transmission—and editing them on a computer. Some classic-car enthusiasts, of course, just use camcorders for fun—taking tours with their cars, capturing the event on video, and then sharing the excitement with friends.

Websites can also provide a bridge between old- and new-generation auto lovers. Richard Schatz, for example, a Pennsylvania doctor who owns five Ford Thunderbirds, has had a thing for this classic automobile since his childhood—and now he has gotten his family into the act. Like Jay Klehfoth, he produces a magazine for his car association (the International Thunderbird Club), and his two grown daughters work on the club's Website, designing, programming and maintaining its message and chat boards. "We've been working with old cars and new technology relating to old cars for years," says Richard. "We're a close family and doing this helps re-weld that."

Visit "The Ride". Learn about mobile audio, digital cameras/camcorders, and VAIO computers.

For classic-car collectors, the best way to embrace the past is with the technology of the future. Here are some first-rate tools to help you embrace your inner coupe.

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Dr. Schatz's 1964 Thunderbird hardtop looks sharp on a CD / MP3 Player.
The Car Media Center: Say you're an auto aficionado heading for a car-club gathering. Naturally, you'd like to be able to show off your whole collection. An easy way to do this is with Sony's MEX-5DI CD Tuner/Changer Controller/MP3 Player. Sporting a 32,000 Color Thin Film Transistor (TFT) display and a slot for Memory Stick® media, it lets you take your show on the road by displaying your own digital photos right there on the dashboard. It also delivers in the sound department, with features such as the motorized tray CD mechanism with G-Protection™ Technology, which minimizes vibration to help those bumps on the road from making it to your discs, and MP3 & CD-R/RW Playback1.

The Digital Camera: If you're looking for a new fender for your Model T, what's the best way to go about it? Take a digital photo of the one you already have, e-mail it out or upload it to a Website. Sony offers the Mavica® MVC-CD400 Digital Camera which burns high-resolution images right onto a CD. With discs so inexpensive, you can snap till the cars come home and not run out of storage space. CDs make for easy handling, too, should you want to pop one in the snail mail.

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Classic-car collecting gets a digital boost from VAIO® desktops and Handycam® camcorders.
The Camcorder: If you want to show a potential long-distance buyer the whitewalls, leather upholstery or walnut dash, why not capture it on digital video? Sony's DCR-PC101 MiniDV Handycam® Camcorder> features MPEG Movie mode, which allows you to capture mini movies that can be easily and quickly e-mailed. Or, if you want to capture your vehicle in its full glory, use a high-resolution MiniDV and share it with fellow enthusiasts at your monthly meeting.

The Desktop: Pursuing a car hobby today without a computer is like driving in new territory without a road map. To make the most of the journey, you'll need a good multimedia machine, such as Sony's PCV-W20 VAIO® Desktop. This model's built-in Ethernet network card gives you broadband access, for the fastest Internet experience. Transferring photos and videos is a breeze with the VAIO PC's USB and i.LINK® ports2, Memory Stick® media slot and CD-burning capability combined with Sony's suite of creative multimedia software such as PictureGear Studio™ application for digital stills and MovieShaker™ application for creating compelling videos.


1 CD-R and CD-RW Playback in Sony Mobile CD Players; in some cases, a CD-R or CD-RW with dirt, scratches, or other defects may not play back properly. Please read and follow all directions for the CD-R/RW media and the CD-R/RW Recorder. If the CD-R is not finalized at the completion of the recording session, the CD-R may not play back properly.
2 i.LINK is a trademark of Sony used only to designate that a product contains an IEEE 1394 connector. All products with an i.LINK connector may not communicate with each other.