PARIS HILTON

AGE: 26
OCCUPATION: Heiress, socialite, actress, model, singer
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: Is consistently the focus of tabloid media, gossip and ridicule. Ranked 56 on Forbes' Celebrity 100 list, she boasts the most Internet hits of anyone else on the list.

CON: Helped inspire the buzzword "Celebutard"—a cross between "celebrity" and "retarded." From her sex tape to having her belongings auctioned on the Web, she seems to totter from one embarrassing incident to another.