JIM PRESS

AGE: 60
OCCUPATION: President of Toyota Motor North America
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: The first non-Japanese man to lead this key Toyota subsidiary. He's credited with convincing his bosses to make the company's pickup trucks more to American tastes, and with turning the hybrid Prius into a sensation in the U.S. His parent company is set to soon pass GM as the world's largest auto firm, and easily its most successful.

CON: He doesn't yet have the top job.