1958 Ford Edsel

That's why we're all here, right? To celebrate E Day, the date 50 years ago when Ford took one of the autodom's most hilarious pratfalls. But why? It really wasn't that bad a car. True, the car was kind of homely, fuel thirsty and too expensive, particularly at the outset of the late '50s recession. But what else? It was the first victim of Madison Avenue hyper-hype. Ford's marketing mavens had led the public to expect some plutonium-powered, pancake-making wondercar; what they got was a Mercury. Cultural critics speculated that the car was a flop because the vertical grill looked like a vagina. Maybe. America in the '50s was certainly phobic about the female business. How did the Edsel come to be synonymous with failure? All of the above, consolidated into an irrational groupthink and pressurized by a joyously catty media. Interestingly, it was Ford President Robert McNamara who convinced the board to bail out of the Edsel project; a decade later, it was McNamara, then Secretary of Defense, who couldn't bring himself to quit the disaster of Vietnam, even though he knew a lemon when he saw one.
See Full List





The Must-Have Travel Gadgets of 2009
The Rise of Manny Pacquiao
Cartoons of the Week
10 Questions with Ewan McGregor
Hip Berlin: Europe's Capital of Cool
Pictures of the Week
Are You Getting Scammed by Facebook Games?
Top Ten Non-Emergency 911 Calls
Precious Review: Too Powerful for Tears