-
ADD TIME NEWS
- MOBILE APPS
- NEWSLETTERS
The 50 Worst Cars of All Time
On the 50th anniversary of the Ford Edsel, TIME and Dan Neil, Pulitzer Prize-winning automotive critic and syndicated columnist for the Los Angeles Times, look at the greatest lemons of the automotive industry
1958 Ford Edsel
That's why we're all here, right? To celebrate E Day, the date 50 years ago when Ford took one of the autodom's most hilarious pratfalls. But why? It really wasn't that bad a car. True, the car was kind of homely, fuel thirsty and too expensive, particularly at the outset of the late '50s recession. But what else? It was the first victim of Madison Avenue hyper-hype. Ford's marketing mavens had led the public to expect some plutonium-powered, pancake-making wondercar; what they got was a Mercury. Cultural critics speculated that the car was a flop because the vertical grill looked like a vagina. Maybe. America in the '50s was certainly phobic about the female business. How did the Edsel come to be synonymous with failure? All of the above, consolidated into an irrational groupthink and pressurized by a joyously catty media. Interestingly, it was Ford President Robert McNamara who convinced the board to bail out of the Edsel project; a decade later, it was McNamara, then Secretary of Defense, who couldn't bring himself to quit the disaster of Vietnam, even though he knew a lemon when he saw one.
View the full list for "The 50 Worst Cars of All Time"Latest Lists
Most Popular »
- Has 'Climategate' Been Overblown?
- Let Down by a Tiger We Never Knew
- Mexico's Witness-Protection Program: What Protection?
- The Growing Backlash Against Overparenting
- Why Has Taiwan's Birthrate Dropped So Low?
- Can the Federal Government Really Create Jobs?
- How Strong Is the Evidence Against Amanda Knox?
- Humanure: Goodbye, Toilets. Hello, Extreme Composting
- The Chicago Suspect: Are Pakistani Jihadis Going Global?
- Parents' Sex Talk with Kids: Too Little, Too Late
- Has 'Climategate' Been Overblown?
- Parents' Sex Talk with Kids: Too Little, Too Late
- Humanure: Goodbye, Toilets. Hello, Extreme Composting
- Why Has Taiwan's Birthrate Dropped So Low?
- Max Baucus and His Women
- Can the Federal Government Really Create Jobs?
- How Tiger Woods Can Survive the Scandal
- Mexico's Witness-Protection Program: What Protection?
- Facebook's Secret Code
- Celebrity Chefs Show How to Lose Weight











RSS