-
ADD TIME NEWS
- MOBILE APPS
- NEWSLETTERS
The 50 Worst Cars of All Time
On the 50th anniversary of the Ford Edsel, TIME and Dan Neil, Pulitzer Prize-winning automotive critic and syndicated columnist for the Los Angeles Times, look at the greatest lemons of the automotive industry
1958 Ford Edsel
That's why we're all here, right? To celebrate E Day, the date 50 years ago when Ford took one of the autodom's most hilarious pratfalls. But why? It really wasn't that bad a car. True, the car was kind of homely, fuel thirsty and too expensive, particularly at the outset of the late '50s recession. But what else? It was the first victim of Madison Avenue hyper-hype. Ford's marketing mavens had led the public to expect some plutonium-powered, pancake-making wondercar; what they got was a Mercury. Cultural critics speculated that the car was a flop because the vertical grill looked like a vagina. Maybe. America in the '50s was certainly phobic about the female business. How did the Edsel come to be synonymous with failure? All of the above, consolidated into an irrational groupthink and pressurized by a joyously catty media. Interestingly, it was Ford President Robert McNamara who convinced the board to bail out of the Edsel project; a decade later, it was McNamara, then Secretary of Defense, who couldn't bring himself to quit the disaster of Vietnam, even though he knew a lemon when he saw one.
View the full list for "The 50 Worst Cars of All Time"Latest Lists
Most Popular »
- The Growing Backlash Against Overparenting
- Female Sexual Dysfunction: Myth or Malady?
- New Moon Review: Team Jacob Ascending
- It's Twilight in America: The Vampire Saga
- Can Oprah Stay Queen With No Throne?
- The Story of Barack Obama's Mother
- Blackface Filmmaker Sparks a Race Debate in Germany
- Dangerous Game: The Next Round of the U.S.-Iran Nuclear Face-Off
- The Anglican and Catholic Churches: Friends or Rivals?
- A New Indian Travel Fad: "Divorce Tourism"
- The Growing Backlash Against Overparenting
- Female Sexual Dysfunction: Myth or Malady?
- Inside Barack Obama's Plan to Close Guantanamo
- The Fall of Greg Craig
- Moscow: 10 Things to Do in 24 Hours
- The Anglican and Catholic Churches: Friends or Rivals?
- Why California is Still America’s Future
- Toilets
- New Moon Review: Team Jacob Ascending
- India's 1984 Anti-Sikh Riots: Waiting for Justice











RSS