Best Inventions of 2007
From the phone that has changed phones forever, to futuristic cars, to a building made of water, to a remote-controlled dragonfly — a dazzling display of ingenuity
You know the feeling. You try on a shirt at the store and think you look pretty fly, but you need a second opinion. With Social Retailing, developed by IconNicholson and shown at Bloomingdale's in March, you can send a video to your friends' cell phones and instantly get their vote. You can also try on outfits virtually using a mirror that shows how fab they might look—or not.
Available 2008
iconnicholson.com
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