The Best TIME Covers

On TIME's 85th anniversary, check out the most lasting images ever to appear inside the red border and vote for the best cover in TIME history.

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1950

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Time Magazine Cover News Journalism Current Events coca cola

Coca-Cola
May 15, 1950

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Cover Story Excerpt:
People almost everywhere are buying it as if it were the biggest glass of ambrosia in the world for a nickel. Actually, according to the official and modest definition of its makers, it is only "a soft drink . . . best described as delicious and refreshing." Its name, of course, is Coca-Cola. The Essence of America....Read the full story

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