The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Bud Light "Ability to Fly"

By JAMES PONIEWOZIK Monday, Feb. 04, 2008
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The beer that brought you the ability to breathe fire — in the first quarter — now offers the ability to fly... until a Bud Light patron is sucked into an airplane engine. The power to become tremendously witty, persuasive in arguments and irresistible to the opposite sex after about 7 or 8 beers, however, remains in effect.

Grade: B-

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