The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Bud Light "Breathe Fire"
We'd heard talk that advertisers were planning a kinder, gentler batch of ads after last year's, which Bud Light kicked off with a spot featuring a dude throwing a rock at another dude's head. Sure enough, Bud eased back with an ad in which a dude merely breathes flame on his girlfriend. This pleasantly absurdist ad promises great taste, refreshment and "the ability to breathe fire" — which goes awry when dude's cat allergy kicks in. Not exactly nonviolent, but fairly en fuego.
Grade: A-
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