The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Have we really made it to the third quarter without a caveman ad? A group of poor Cro-Magnons have not yet invented the wheel, though they somehow have managed to invent fermentation and the brown glass bottle. An enterprising friend comes up with the wheel to transport a load of brews to a party. So they load the beers on the wheel and carry it. The punch line saves it, as a caveman smashes a beer with a rock: "BOTTLE OPENER SUCK!"
Grade: B
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