The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

SoBe Life Water

By JAMES PONIEWOZIK Monday, Feb. 04, 2008
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A supermodel walks into a white room, followed by a lizard, which catches a drop of her drink in its mouth and starts dancing, Michael Jackson-style, to "Thriller." A couple cute shots of lizards flashing grills in their teeth will definitely capture those customers hoping that Life Water is a powerful hallucinogen.

Grade: B-

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