The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

SalesGenie.com "Genie Search"

Salesgenie.com wants to give you 100 free sales leads — and all you have to do in return is subject yourself to some mild racial stereotyping! A put-upon sales rep named "Ramesh," with seven kids and the thickest Indian accent this side of the Kwik-E-Mart, is saved from certain termination by the leads. Maybe it's actually a subtle political commentary on outsourcing.

Grade: F

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