The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Hyundai "Tomorrow"

By JAMES PONIEWOZIK Monday, Feb. 04, 2008
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Actually references the annual USA Today ad review, saying they're not sure what the paper will think of this ad, but the competition will hate it. Yeah, ad critics suck! Seriously, though, do you really want to invite your viewers to look for reasons not to like your ad?

Grade: D

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