The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Audi

By JAMES PONIEWOZIK Monday, Feb. 04, 2008
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In a parody of the horse head scene from The Godfather, a man wakes up inside his mansion to find the grille of his stodgy old luxury car in his bed. Cut to the futuristic grille of a new Audi in the drive. The tag: "Old luxury just got put on notice." The takeaway: buy our car or we'll be forced to take extreme measures. Oh, my God! Has anyone seen the Clydesdales?

Grade: C+

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