The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Cars.com "Witch Doctor"

By JAMES PONIEWOZIK Monday, Feb. 04, 2008
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The auto-buyers' website goes to "plan B" again, this time with a car buyer bringing a witch doctor to the car lot. This joke is losing its resale value fast.

Grade: B-

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