The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

CareerBuilder.com "Queen of Hearts"

A woman — not counting Danica Patrick and the Doritos singer girl, the first woman protagonist in an ad tonight — sits depressed at her work station, watching her boss laugh it up in his office, watching TV and eating a lobster. Her heart bursts out of her chest and lands beating on the keyboard, runs into the boss' office and holds up an "I QUIT" sign. Tag: "Follow your heart." Disgusting, and beautiful.

Grade: A

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