The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

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Guy — it is pretty much always a guy in these ads, though Super Bowl audiences are half women — answers a question at a job interview, but is drowned out by a stain on his shirt, which talks over him. The tag, for the stain-remover pen: "Silence the stain, instantly." Nice use of (a) a delayed punch line and (b) the male fear of laundry. But I'll pass on visiting mytalkingstain.com, thanks.

Grade: B+

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