Tide-to-Go

Guy — it is pretty much always a guy in these ads, though Super Bowl audiences are half women — answers a question at a job interview, but is drowned out by a stain on his shirt, which talks over him. The tag, for the stain-remover pen: "Silence the stain, instantly." Nice use of (a) a delayed punch line and (b) the male fear of laundry. But I'll pass on visiting mytalkingstain.com, thanks.

Grade: B+