The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Doritos "Mouse Attack"

A man baits a mousetrap with a Dorito and gets floored by a giant man in a mouse suit bursting through the wall, who beats the living crap out of him. And that, my friends, is the essence of comedy. Actually a holdover from last year's "Crash the Super Bowl" amateur-ad competition, and better than any of the ones that made it in last year.

Grade: B+

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