The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Gatorade "Man's Best Friend"

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A dog sloppily drinks a bowl of water... and therefore, you should drink Gatorade? What the ____ is the message here? Gatorade is "man's best friend"? "Even better than dog backwash"?

Grade: D-

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