
AGE: 44
OCCUPATION: Founder, president and CEO of Amazon.com
NUMBER OF TIME COVERS: 1
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: His pioneering business vision has become a norm: these days, who could even imagine doing web retail differently? And he's survived not one but two bubble markets.
CON: Amazon underestimated demand for its new Kindle an updated E-book looking to become the literary iPod. Out of stock for months, the company may have missed its iTunes moment, now that the economy recedes.
With so many different fields and individuals to choose from, we want to know who you would pick
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