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The 2008 TIME 100 Finalists
Read about the leaders, artists, enterpreneurs and thinkers who, in your opinion, deserve a spot on this year's TIME 100 —Scott Brown and Michelle Kung
AGE: 44
OCCUPATION: Founder, president and CEO of Amazon.com
NUMBER OF TIME COVERS: 1
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: His pioneering business vision has become a norm: these days, who could even imagine doing web retail differently? And he's survived not one but two bubble markets.
CON: Amazon underestimated demand for its new Kindle — an updated E-book looking to become the literary iPod. Out of stock for months, the company may have missed its iTunes moment, now that the economy recedes.
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