TOMAS MAIER

AGE: Fashionistas never give their age! Even if they're fashionistos.
OCCUPATION: Creative director of Bottega Veneta
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: His name has become synonymous with a luxe, muted, and logo-free style, and his clothes have become one of Europe's top-selling brands, with annual sales of $500+ million worldwide.

CON: With the looming recession, customers may not be quite so willing to drop thousands of dollars on (albeit calculatedly) plain sportswear.