The 2008 TIME 100 Finalists

Are They Worthy?

Paco Serinelli / AFP / Getty

TOMAS MAIER

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AGE: Fashionistas never give their age! Even if they're fashionistos.
OCCUPATION: Creative director of Bottega Veneta
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: His name has become synonymous with a luxe, muted, and logo-free style, and his clothes have become one of Europe's top-selling brands, with annual sales of $500+ million worldwide.

CON: With the looming recession, customers may not be quite so willing to drop thousands of dollars on (albeit calculatedly) plain sportswear.

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