The 2008 TIME 100 Finalists

Are They Worthy?

SHELLY LAZARUS

Article Tools

AGE: 61
OCCUPATION: CEO and chairwoman of Ogilvy & Mather advertising
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: Greenlit the meteorically successful "Campaign for Real Beauty" for Dove and the similarly popular "My Life, My Card" campaign for American Express.

CON: Hired the dude who created those quasi-ironically un-gallant Axe Body Spray commercials, which represent the polar opposite of the enlightened humanism that her top campaigns trade in.

Talk Back

Who is on your list?

With so many different fields and individuals to choose from, we want to know who you would pick