The 2008 TIME 100 Finalists

Read about the leaders, artists, enterpreneurs and thinkers who, in your opinion, deserve a spot on this year's TIME 100 —Scott Brown and Michelle Kung

JAY ADELSON

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AGE: 37
OCCUPATION: CEO of Digg.com
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: As click-throughs and page views increasingly set the standard for online revenues, Adelson has seen the nascent website explode in popularity — thanks primarily to the site's democratic process of letting readers decide what news is popular...

CON: ...except when the "dugg" stories are being manipulated by advertisers and purveyors of smut.

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