FRANK RICH

AGE: 58
OCCUPATION: Sunday columnist for the New York Times
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: A skilled and opinionated writer never at a loss for words, Rich has been using his op-ed space in The New York Times every Sunday to pass judgment on individual candidates. (Hint: he's not a Clinton supporter.)

CON: Seen by critics as unnecessarily biased (and occasionally hypocritical) on a range of issues, from Giuliani to Don Imus.