The Design 100

Great design is no longer reserved solely for museum-worthy products, as multitasking designers turn their attention to everything from books to artisanal food, and from lighting to transportation

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Jarvis Oxley for TIME
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Joseph Whinney's Seattle-based company, Theo Chocolate, is the first roaster of organic fair-trade cacao in the U.S. The company highlights regional flavors with products like its 65% Madagascar bar ($6) and combines chocolate with delicacies like toasted French bread. theochocolate.com

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