50 Best Websites 2008

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PopSugar

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PopSugar is a total delight — an emporium of celebrity, fashion, beauty and even tech news for young, style-conscious women. Although the site contains all the elements of a conventional women's magazine, its whimsical, laid-back tone makes it a lot more appealing. Instead of coming across as a condescending know-it-all older sister, PopSugar doles out news and advice like an awesome new best friend. It also has some good customization options: you can pick the avatar who greets you on the home page and also choose from any of 14 alternate home pages in order to zero in on the topics that interest you most — like food (YumSugar), fitness (FitSugar) and gadgets (GeekSugar). Now that's pretty sweet.

—Anita Hamilton

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