REM KOOLHAUS

AGE: 63
OCCUPATION: "Starchitect"
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: His "Waterfront City," built on an artificial island in Dubai, represents a test of Koolhaas' "generic" urban vision — and a reply to the architect-as-artist approach of Frank Gehry.

CON: Just what the world needs: a prefab, generic city. Why should suburbs have all the un-fun? Plus: a slowing world economy might curb Koolhaas' ambitious slate.

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• http://www.time.com/time/specials/2007/article/0,28804,1725112_1723512_1723792,00.html