JONATHAN IVE

AGE: 40
OCCUPATION: Senior Vice President of Industrial Design at Apple Inc.
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: Principal designer of Apple's powerhouse products: iMac, iPod, and the upcoming iPhone.

CON: Extremely guarded and private, Ive is known best as the Man Behind the Curtain at Apple, leaving him relatively invisible to the general public who tend to credit CEO Steve Jobs for the products.