SHIGERU MIYAMOTO

AGE: 54
OCCUPATION: Game Designer for Nintendo game systems
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: Most successful game designer, creator of Super Mario, Donkey Kong and The Legend of Zelda, whose new platform, the Wii, is currently the top-selling game console.

CON: His perfectionist tendencies often result in games being significantly delayed and, despite the Wii's gameplay innovation, its graphics are far behind the competition.