CARLO PETRINI

AGE: 57
OCCUPATION: Founder of the Slow Food movement
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: Founder of the organized rebuke to fast-food culture, arguing that one should only consume foods that take several hours to prepare. Today there are slow food organizations in 50 countries with more than 80,000 members.

CON: The group is still relatively small and largely under the mainstream public's radar—hardly a threat to the multibillion-dollar fast-food industry.