JOSEPH "SEPP" BLATTER

AGE: 71
OCCUPATION: President of FIFA
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: Looks likely to begin a third term later this year at the helm of perhaps the most influential body in sport. The Swiss official has staying power, having survived allegations of corruption (an investigation cleared him) and mismanagement in his organization.

CON: He is not always taken seriously, ridiculed for, among other things, suggesting the traditional "throw-in" be substituted with a "kick-in," and calling for women players to wear tighter shorts.