ISABEL CARO

AGE: 27
OCCUPATION: Comedienne, anorexia activist
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: A billboard featuring her naked, emaciated body stirred controversy went it went on display in Milan during Fashion Week, drawing attention to the anorexia-related deaths of models and a persistent body-image epidemic some critics attribute to the fashion industry. Her brave lack of vanity may save lives.

CON: Comedienne? They couldn't find an actual anorexic model? The billboard may come to Paris next, which brings to mind how icons devolve into clichés: will Caro become the Iron Eyes Cody of the anti-anorexia movement?