#3. Gatorade: "Thief" (Derek Jeter, John Lackey and Harvey Keitel)
Element 79 Partners/Chicago

This commercial casting coup pairs a clutch hitter, an ace pitcher and a Reservoir Dog. Harvey Keitel, as per usual, is the heavy, appearing on the baseball field in a black suit encouraging Yankee Derek Jeter to "Go ahead, take it." The base, that is, from Angel John Lackey. "Aaaah, stealing," Keitel says, when Jeter makes the play. "It's a beautiful thing." So is the sight of three apparently well hydrated guys doing what they do best.