#2. Adidas: "Impossible Is Nothing"
180 Amsterdam (180TBWA Alliance)

This ad is one of a series depicting athletes like David Beckham and Reggie Bush discussing how they overcame adversity and drawing cartoons of themselves in defining moments. In this spot, Argentine soccer player Lionel Messi tells how a growth-hormone problem he had as a child made him more agile. Messi's drawings are as charming as his story is inspiring. When full-grown Messi appears at the end in an Adidas sweatshirt, the sales pitch is subtle and classy.