#1. Late Show With David Letterman: Dave and Oprah Super Bowl Ad
CBS house ad

It must have taken Camp David–grade negotiations to pull off this Super Bowl ad featuring the jester of late night and queen of day time. After Oprah famously went 16 years between visits to Letterman's show, no one expected to see the two hosts cuddling in front of the tube together wearing the jerseys from their respective teams. "You want the Bears, and I want the Colts, but we both win because we're in love," says Letterman, stuffing his face with popcorn. Touchdown, Late Show!