#10. iPhone Mania

Steve Jobs dramatically unveiled the iPhone on Jan. 9, along with the sad news that it wouldn't be available for ... Six. More. Months. By the time the combo phone-iPod-PDA- camera-computer hit Apple and AT&T stores on June 29, the frenzy had reached a fever pitch, and customers waited in line to snap up the 200,000 units made available. One buyer who flew in from Norway that day called the event "Christmas, birthday, New Year's, all rolled into one." There was some love lost when Apple dropped the price for the most souped-up model of the iPhone from $599 to $399 after just two months on the market — then offered a $100 store credit as apology to the early adopters. But the pretty little touch-screen wonder — named TIME's Best Invention of the Year — has competitors scrambling to outdo it, and Apple aficionados waiting and hoping for whatever Jobs dreams up next.