Bob Geldof

Bob Geldof appeared with Michael Jackson on "We Are the World."

I remember when I presented him with an award at the Brits in London, and I was reading the script, and I just couldn't get through all the encomiums, so I stopped. And then he performed "Earth Song" and Jarvis Cocker got up and did his thing. Michael didn't understand why people had been laughing. He rang me at 3 in the morning to ask about it. I just told him "Go to bed; don't worry." "Earth Song" was a little hubristic, but it was still a cool song. He was a pop singer; he hadn't invented penicillin. But what do you expect when you have a kid who never went to school, and then he was thrust into this mad existence? My favorite track is "Don't Stop 'Til You Get Enough," but the most important is "We Are the World." I was never that crazy about the song, but at the time most Americans didn't know where Africa was. I don't think Michael understood the issues, the politics and economics; it didn't interest him, but when he was asked to help, he did.

Watch TIME's video "Appreciating Michael Jackson, the Musician."

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