All-TIME 100 Greatest Toys

Bettmann / CORBIS

TIME reporter Allie Townsend picks the 100 most influential toys from 1923 to the present More »

1920s

Two icons of childhood debut: the Radio Flyer and the pop-up book More »
1930s

From finger paints to Buck Rogers pistols and the beloved sock monkey More »
1940s

Slinkys, Magic 8 Balls and the first packaged bubble solution More »
1950s

An epic decade for new toys from Barbie to the Frisbee More »
1960s

An epic toy decade: Etch A Sketch, Lite-Brite and the Easy-Bake Oven More »
1970s

The Rubik's Cube, Baby Alive and NERF Balls! More »
1980s

My Little Pony, Cabbage Patch dolls and Transformers More »
1990s

Beanie Babies, Buzz Lightyear and Furby More »
2000s

Bratz dolls, Zhu Zhu pets and mind games More »
Toy Fair 2011

From teeny, video-equipped racecars to a paintbrush that makes music, TIME picks what's new and what's smart in 21st century playtime More »
Top 10 Tech Toys For 2011

TIME presents 10 toys with new or interesting technology that'll make your kid say "gimme" More »
Video: Creator of the Cube

In this exclusive interview, Erno Rubik talks about how he designed the Cube More »
ALL-TIME 100

See TIME's picks for the best movies, novels, albums, gadgets and TV shows of all time More »