Best and Worst Sports Executives 2008
There is a whole other game that goes on behind the scenes in any sport. TIME has chosen some of the notable — and not so notable — sports executives and asks you to vote on who plays the game best
—By Sean Gregory, Josh Tyrangiel, Adam Smith, Hannah Beech, Kristina Dell, Andrew Downie, Uki Goni, Jeff Israely, Tony Karon, Glen Levy, Catherine Mayer, Simon Robinson, Bill Saporito, and Yuri Zarakhovich
Age: 41
Title: CEO, Professional Bull Riders
PRO: Built a barnstorming bull-riding circuit into a $100-million brand with mainstream sponsors like Enterprise Rent-A-Car and celebrity investors such as Wayne Gretzky and John Elway.
CON: No one is likely to switch from an NFL game to a bull-riding competition anytime soon. Maybe if they replaced the clowns with cheerleaders . . .
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