Best and Worst Sports Executives 2008

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Randy Bernard

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Age: 41
Title: CEO, Professional Bull Riders

PRO: Built a barnstorming bull-riding circuit into a $100-million brand with mainstream sponsors like Enterprise Rent-A-Car and celebrity investors such as Wayne Gretzky and John Elway.

CON: No one is likely to switch from an NFL game to a bull-riding competition anytime soon. Maybe if they replaced the clowns with cheerleaders . . .

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