Top 10 Campaign Ads

4. Willie Horton

In 1986, a convicted felon named Willie Horton — who was serving a life sentence for murder — was released from a Massachusetts prison on a weekend furlough program, during which time he escaped and raped a woman. Then-governor Michael Dukakis had supported the prison furlough program, and when he ran for President in 1988, his opponent, George H. W. Bush, used that to his advantage. The "Revolving Door" ad never mentions Horton by name, but the connection was clear and the ad received considerable news coverage.