Top 10 Campaign Ads

From attack ads to feel-good jingles, TIME takes a look at the best campaign commercials

Morning in America

The actual title of this 1984 Reagan commercial is "Prouder, Stronger, Better," but the opening line — "It's morning again in America" — inspired the ad's better-known nickname. The message is simple, patriotic and inspirational. It's hard to watch the video and not want to support its candidate; that's probably why it's been called one of the most effective campaign ads ever.

View the full list for "Top 10 Campaign Ads"