How America Decides
The long presidential race is almost over. The candidates are jockeying to get their messages across. But which ones sink in, and which ones fizzle? How do you ultimately decide? A TIME survey of American attitudes on the eve of a historic election yields some surprising answers
You actively seek as much information as possible about all candidates, consider the positives and negatives and evaluate them against your personal interests.
• Because you learn so much about both sides, this strategy is highly likely to lead to a vote across party lines.
• This strategy is also the most likely to result in a incorrect choice — picking a candidate who does not reflect your views. Researchers think that many people can't process all they learn and simply become confused.
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