
You actively seek as much information as possible about all candidates, consider the positives and negatives and evaluate them against your personal interests.
Because you learn so much about both sides, this strategy is highly likely to lead to a vote across party lines.
This strategy is also the most likely to result in a incorrect choice picking a candidate who does not reflect your views. Researchers think that many people can't process all they learn and simply become confused.
Campaigns are hungry to win swing votes, but pinning them down isn't easy. Here's a look at who are swing voters and how they'll vote.
Here's a look at how the American public has voted in past presidential elections
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