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Detroit-Three Math
Too many brands, not enough sales. How can they survive?
GM
Market cap: $2.9 billion
Employees: 252,000
The company lost
$38 billion in 2007
Rick Wagoner
GM's CEO is asking for loans and credit lines of $18 billion. He needs $4 billion this month and $4 billion next month to stay afloat.
How It Got Here: A long-term management failure, GM could not adapt its cars and production system to be consumer-focused and globally efficient.
How to Fix It: A new labor agreement will help, as will making its plants more flexible. But GM has to make cars people love so that its price per car and profit rises.
Best Hope for Future: Much is riding on the 40-m.p.g. Chevy Volt hybrid electric, but GM models like the Malibu have to produce too.
Read Is General Motors Worth Saving?.
See The 50 Worst Cars of All Time.
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