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Detroit-Three Math
Too many brands, not enough sales. How can they survive?
Market cap: $6.8 billion
Employees: 87,700
The company lost $2.7 billion in 2007
Alan Mulally
The Ford boss isn't cash-short. But the company wants a $9 billion standby line of credit in case things get worse.
How It Got Here: After recasting itself as a greener company, Ford got waylaid by the success of its SUVs in the cheap-gas years. When prices soared, it had no great cars to sell.
How to Fix It: Ford's future is pegged to producing small- and medium-size cars, including hybrids, that it can design and sell globally. Still strong in pickups.
Best Hope for Future: The bet is on the 2010 Fiesta, the first product of the One Ford strategy. Available in Europe, the U.S. version will be strikingly similar.
Read GM, Ford and Chrysler's Bailout Plans.
See The 50 Worst Cars of All Time.
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