The 2009 TIME 100 Finalists
Cast your votes for the leaders, artists, entrepreneurs and thinkers who deserve a spot on this year's TIME 100. — By Brian Raftery
AGE: 33
OCCUPATION: Pitchfork Media founder
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: His music-culture website Pitchfork is the Pravda of indie rock, steering opinion (and sales) with its infamously forthright record reviews; even its detractors can't help but look at it three times a day. Among Pitchfork's early finds: Arcade Fire, Interpol and Relevant Elephant.
CON: Each review is boiled down to a numerical grade from 1 to 10, which can be helpful, as some of the writing merits a mere 3.6.
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