How Americans Spend Now

Americans react to the downturn with big changes in attitudes and spending habits, but they're not giving up hope

The Sports CEO

Brian Smale for TIME
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Tod Leiweke, 49, Seattle Seahawks CEO

'We've got to get into the overall relationship business. If we sell tickets one-off and hot dogs one-off and soda one-off, then we're in trouble. I would think in a year and a half, people are going to come to our stadium and definitely notice a substantially different experience.'

Read "How to Know When the Economy Is Turning Up."

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