How Americans Spend Now

Americans react to the downturn with big changes in attitudes and spending habits, but they're not giving up hope

The Boutique Owner

Misha Gravenor for TIME
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Jackie Brander, Fred Segal Fun, Santa Monica, Calif.

In 24 years, I've never seen anything like what's happening now. What I've noticed more than anything is that people are completely staying away. They're not even putting themselves in front of things to buy because they're just not buying, period.

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